NuStory

From 2022–2023, we worked with New York-based handcrafted rug brand NuStory to develop the brand name and identity, create concepts for collections, and determine the values that would guide design and production. Our concept was simple: Storied rugs, new styles. Designed in New York. Sustainably handmade. We helped with copywriting and the website launch and, as the brand expanded, we connected them with additional talent and helped to train content creators. Today, NuStory has been featured in leading publications including Architectural Digest, Modern Luxury, and more, and they’ve collaborated with top designers from the Brownstone Boys to Newell Turner.

Brand Name
Brand Values
Sustainability Strategy