Based in Los Angeles, Jungmaven sources organic cotton and high-quality hemp to make premium tees, clothing and accessories. Founder Rob Jungmann believes hemp is key to mitigating climate change, and he sees his company as an extension of his own environmental activism. We worked with Rob to write a mission statement that sums up Jungmaven’s story and ethos, while evoking the brand’s freewheeling lifestyle. We created a brand guide with bios, guidelines and backstories, and we made a new mantra for the Jungmaven customer: THINK FREELY. LIVE FULLY.