Hanna Andersson

Founded in 1983, Hanna Andersson has pioneered the production of sustainable children’s clothes—using GOTS-certified organic cotton, OEKO-TEX® STANDARD 100 certified fabrics, and increasing their use of recycled fabrics. From 2021–23, we partnered with their marketing and sustainability teams on copywriting and creative concepting. We developed concepts and copy for targeted email campaigns, seasonal collections, and sustainable certifications. Our expertise in certifications enabled us to communicate honestly and effectively, while highlighting the brand’s Hanna-me-down quality, a key differentiator that led to the launch of the brand’s award-winning resale platform.

Projects

Resale Branding
Sustainability Strategy
Creative Concepts
Copywriting